The message of SEO as one of the digital marketing strategies is starting to be known and used by website owners (online businessmen). One of the SEO techniques used is link building.

Link building is an SEO strategy that aims to get links from other sites. The more other website links point to your website, the search engines will give a good assessment of your website.

However, did you know that doing link building should not be arbitrary? There are certain rules that all website owners must adhere to.

If you commit a violation, Google may penalize your website. Even Google can also take down your website from search results. Therefore, you need to know the correct link building practice.

In this article we will learn a few things about link building.


Link Building: What and How to Do It?

Link building is an SEO practice to get links from other websites that point to your website.

There are several reasons why a website gets backlinks, it could be because you are a business partner of the website, or because your website contains useful articles.

Link building is also known as “Backlink”. And you need to remember that Google judges backlinks by quality, not quantity.

Quality backlinks are backlinks that come from websites that are relevant, credible, and have stable traffic. Even though there is only one quality backlink, it will beat 100 non-quality backlinks.

In fact, websites that have a lot of backlinks from spamming websites can get penalized by Google. The website will reappear in search results until the backlink is removed from the website.

Therefore, the link building activities that you do must focus on finding high-quality backlinks.

Types of Link Building

Here are some types of link building that can produce quality backlinks and backlinks that should be avoided.

A. Natural Link Building
Natural link building is the best link building you can get. Many people will put your website link on your website.

This link building can occur when:

  • Others include links to your content as a trusted source of information.
  • Other people use your website as an additional source of their content (citing one of the content on your website).
  • Conduct interviews with people related to your website.
  • Include your website as an infographic or statistician.
  • So, to get this type of link building, you have to create high-quality, interesting, updated, complete content, and provide benefits for many people.

B. Link Building Outreach
Link Building Outreach is link building that is done by contacting the website owner and asking them to post a link to your website.

The most common type of link building that is often practiced, especially websites that are new and do not have good popularity.

However, those you contact (other owners) may not immediately agree to install backlinks. You must be able to give a clear reason and the benefits they will get from the backlink.

You should also contact website owners who have the same topic as your website.

Usually link building outreach occurs when:

  • You become a sponsor for a website, so your website is mentioned in its content as a donor or sponsor of an event.
  • Press releases about the latest news related to your website or brand.
  • And finally become Guest blogging, where you write articles to be published on other people’s websites. Then, enter a link to your website.

C. Wrong Link Building
Wrong link building is the wrong link building and you need to avoid it. As explained earlier, this type of link building will get sanctions from search engines.

Some backlinks that fall into this type are:

  • Paid backlinks because Google strictly prohibits the practice of buying and selling backlinks.
  • Spam in other people’s comments by entering your own website link.
  • Spam in online forums intentionally creates topics/threads that contain lots of backlinks to their own website.
    As a website owner, avoid these 3 activities to get more quality backlinks.

You might like post Difference between White Hat SEO and Black Hat SEO

Why is Link Building Important in SEO?

If it is related to the definition and purpose of link building itself, then the reason why link building is important in SEO is because the number of links to your website is one of the important ranking factors according to search engines.

That is, if you want to increase the ranking of your website then one of the things that must be done is how to get your website to get lots of links from other websites.

Not only a lot, the quality of the links obtained is also an important factor. If your website mostly gets backlinks from websites that contain spam, it will make your website rank worse in search engines.

How to do link building
There are 5 ways to do link building that can be implemented on all types of websites or come from various business sectors.

1. Create Quality Content
To get quality backlinks, you also need to create high-quality content and provide benefits to many people. There are several types of content that usually get a lot of backlinks.

  • Infographics
  • Statistics
  • White papers
  • Guide
  • Videos
  • Image gallery

To create quality content, we have learned in the previous article that discusses tips for writing quality content for SEO optimization, where there are 5 things to consider:

  • Define content topics.
  • Use the right keywords.
  • Create catchy content titles.
  • Create engaging content.
  • Enter related links.

After creating content, directly contact websites that are relevant to your website. Ask them to link your content on their website. This is the first step to growing content popularity.

2. Guest Blogging
Guest blogging is link building that is done by becoming a guest on another website by writing articles to be published on that other website. Then insert a link to your own website.

Make sure the guest blogging you create is of good quality and not spamming. Because if the content is just spamming and violating Google rules. Then Google will give a penalty.

Be guest blogging on websites that are relevant to your website, and have stable traffic.

3. Share Content in Online Forums
To get backlinks, you can also share the content you created on one particular online forum.

Because when you join an online forum, you will find many people as forum members, especially if you can join a large forum, such as Quora

Quora  can help you increase the number of content readers and website visits, because Quora is a forum that has various topics such as technology, culinary, sports, and other topics.

In addition to Quora, you can also join social media forums such as forums in Facebook groups or WhatsApp groups that are relevant to your website’s content topic or niche.

The following is an example of sharing content on a Facebook group.

4. Broken Link Building
Broken links are broken links that cannot be accessed by visitors or search engines.

And broken link building is a strategy that aims to help website owners fix existing broken links. How to? Of course by providing a link to your website.

For example, you find a broken link on a website, then you can create content that matches the broken link instead.

Still confused? In short, the broken link process is as follows:

You do research on relevant websites.
If you find a broken link, do you see if there is an article that discusses the broken link? If not, you can make a special article discussing the broken link (as long as it’s relevant).
Contact the website owner to replace the broken link with your website link.

5. Link Reclamation
Link reclamation is a strategy that aims to claim links that should be yours. This link building strategy is divided into several types.

A. Link 404
If there is a website that puts a link to your website, but the link leads to a page on your website that no longer exists or has been deleted. So a 404 error appears.

So here you can contact the website owner to replace the link with another page of your website.

B. Mention Without Link
Not infrequently there are people who mention (mention) the name of your website without providing a link. You can contact the website owner to provide a backlink when mentioning the name of your website.

C. Image Without Source Link
When using images on your website, many other websites may take pictures without your permission. And this is a copyright infringement.

Here you can take this opportunity, contact them to provide a link to your website in the caption (image source).

Things to Pay Attention to when Doing Link Building

There are some important rules that must be known to do link building. There are 3 main things to pay attention to, including:

A. Looks Natural or Natural
If you intentionally do link building, in theory you could say you’re trying to manipulate search engine rankings and of course search engines don’t like that.

However, if you wait passively for other websites to provide a link, it will take a long time to see the results. Then, what is the solution? Well, link building must be done naturally and naturally, if in a day you suddenly get thousands of backlinks, or the backlinks come from websites that are similar to anchor text, that’s all, then it’s arguably unnatural.

Do it gradually and do link building on quality websites so that link building on your website is liked by search engines.

B. Comes from a Quality Website
Getting lots of backlinks but coming from spam websites will be useless. Therefore, it is also necessary to pay attention to what kind of website your backlinks come from. The higher the quality of a website, the higher the value obtained in the eyes of search engines.

Well, there are several criteria to find out a quality website or not, including the following:

  • Has a fairly high traffic.
  • Activities and interactions on the website are quite good and always up to date.
  • No spam elements.
  • Contains quality content.

You can make sure of the points above before starting link building on your website in order to get quality backlinks.

C. Comes from a website with a similar topic
If your website contains the topic “web design tutorial” then it would be very good if you can get backlinks from websites with similar topics. For example, from websites about graphic design, from websites that tend to discuss web design, or from news portals that discuss web design trends.

The more backlinks that come from websites with similar topics, the more relevant your website will be in search engines.

And one of the main missions of search engines is to display the most relevant search results. Therefore, if you want your website to appear on the first page, it is very important to make your website relevant to the desired keywords, and get backlinks from websites that have similar topics.

So that’s a few things about link building, I hope this article helps you do link building. If you have trouble doing that, Best Links Building will help you get quality backlinks. we have a wide range of experience dealing with this. Try a free consultation with one of the our team, let’s contact us now


Difference between White Hat SEO and Black Hat SEO

To rank first in search engines is certainly the desire of every website owner. One way that is widely done is by optimizing SEO (Search Engine Optimization).

When optimizing SEO, you may have heard the terms “White Hat SEO” and “Black Hat SEO”. Basically, these two techniques have the same goal, namely to increase the ranking of a website so that it ranks first and is easily found by search engines.

Although they have the same goal, the techniques used are very different. Through the following explanation, you can see the difference between White Hat SEO and Black Hat SEO techniques.

Understanding White Hat SEO

White Hat SEO is an effort to improve website rankings on search engines while maintaining website integrity and complying with search engine regulations.

For example, by creating quality content, quality backlinks, or using keywords that are relevant to the content created.

This technique is the best step in SEO practice, because the technique used always follows the rules of the search engine and is in accordance with Google’s algorithm updates. The better White Hat SEO techniques you do, the easier it will be for you to get a good position in Google search results.

Understanding Black Hat SEO

While Black White SEO is an effort to increase the ranking of a website on search engines with techniques that are not in accordance with the rules set by search engines.

For example, using keywords excessively (keyword stuffing), copying other people’s content, or doing low-quality backlinks.

Maybe in the past this technique was widely used and helped your website appear easily on the first page of Google search results.

However, now Google has updated its algorithm by displaying the best results according to the needs of its users. And if a website continues to use this technique, then the website can be deindexed (removing the website from the SERP search engine results).

Therefore, as a website owner, it is very important for you to avoid Black Hat SEO techniques.

Difference between White Hat SEO and Black Hat SEO Techniques

From the above understanding, maybe you can already see an overview of the two SEO techniques. Below you can see the differences in SEO techniques used in White Hat SEO and Black Hat SEO.

White Hat SEO Techniques

There are 5 White Hat SEO techniques that you can do.

1. Create Quality Content

Quality content is able to attract many website visitors to read the content on your website. This will also make it easier for you to optimize SEO and increase website ratings on search engines.

There are 5 things you can do to create quality content:

  1. Define content topics.
  2. Use the right keywords
  3. Create catchy content titles.
  4. Create engaging content (content that offers a new perspective, a knowledge, something useful and inspiring).
    Include related and relevant links to the content.
  5. Well, the 5 tips above, have been discussed in the previous article about 5 tips for writing quality content for SEO optimization. There you can find ways to create interesting content titles, or how to create engaging content.

2. Do Keyword Research

To get the right keywords for your website, first you need to do keyword research first. Through keyword research, you can also find out what words or phrases are often searched for by website visitors.

And to do keyword research, there are several tools you can use, such as Ubersuggest, KWFinder, Wordtracker, Moz, or Google Suggest. You can read the previous article about 5 free keyword research tools to find out how to use each of these tools.

3. Pay Attention to Meta Tags

Meta tags are an SEO strategy that helps display websites on search results pages. Meta tags will tell search engines (Google) about the content on your website.

There are several types of meta tags that you need to pay attention to, including meta titles, meta descriptions, and meta keywords.

What are meta titles? meta descriptions? And meta keywords? Find the answer in the previous article regarding the meaning and types of meta tags for SEO. You can also find out how to create meta tags for your website.

4. Create Quality Backlinks

Website pages that have quality backlinks are very influential on ranking in the SERP. because Google will consider your website a trustworthy website.

Writing comments on other websites by leaving your website address is no longer recommended. So you can ask a quality website to link to your website.

This is much better than span links in the comments.

Also read: What are Backlinks?

5. Pay attention to website speed

To make your website in a good position, you also need to pay attention to the speed (speed) of your website. Website speed is usually indicated by how long the website loads when it is accessed.

When someone accesses your website with a long loading time, then the visitor is uncomfortable and doesn’t feel at home on your website for long.

Google says 53% of website visitors will leave a website that has a load time of more than three seconds. How long does it take to load your website? check using 3 tools to check website speed which we discussed in the previous article (Google PageSpeed ​​Insights, GTMetrix, or Pingdom).

After checking the speed of the website, the tool will tell you about several things that can be done to increase the speed of your website.

In addition to the 5 White Hat SEO techniques above, you also need to do 10 On Page SEO techniques and 4 Off Page SEO techniques which also include the White Hat SEO section as an SEO optimization strategy for your website.

Black Hat SEO Techniques

And below are 4 Black Hat SEO techniques that you need to avoid.

1. Using keywords excessively

Keyword stuffing or excessive use of keywords is not allowed by search engines because it will be considered keyword spam. Usually people do this to increase search visibility with these keywords.

In fact, this method will make the content difficult to understand. No need to use excessive keywords, just use keywords in the title, URL structure, and some in the article content.

You can see an example below.

a. Examples of overuse of keywords

Promotion through social media can be done through Facebook. Promotion through social media can also be done through Instagram, Twitter and LinkedIn. The budget used to promote through social media is also predictable and not too large. So you can allocate your budget for other purposes by promoting through social media.

b. Examples of correct use of keywords.

Promotion through social media can be done through Facebook, Instagram, Twitter and LinkedIn. The budget used is also predictable and not too big. So you can allocate your budget for other purposes.

Now Based on the example above you can see the comparison of example 1 with example 2. Example 1 uses a lot of keywords so that it is long-winded and difficult to understand. While example 2 is simpler and easier for readers to understand.

2. Duplicate Content

Maybe you’ve gotten the exact same content on two or more different web pages when searching on a search engine. That is what is meant by duplicate content.

The impact of duplicate content is that your website will be considered a low-quality website by search engines and readers. That is also the reason why duplicate content is one of the Black Hat SEO techniques.

3. Creating Automated Content

To make it easier to create content, not a few website owners create content using tools automatically. Automatically generated content usually does not pay attention to the correctness of the information submitted.

In addition, website visitors will also have difficulty reading the content on your website. That is the reason why this technique should not be used.

4. Creating Fake Pages

Today, there are many websites that create pages filled with keywords to attract the attention of website visitors. But when that web page is clicked on, it redirects them to another page making it completely useless.

This technique is used to increase traffic on a site that is redirected and easily found by search engines. However, it does not provide any benefit to website visitors.

In addition to the 4 Black Hat SEO techniques above, there are also 7 other SEO techniques that are prohibited by Google, these 7 techniques have been studied in the previous article.

Now that’s the difference between White Hat SEO and Black Hat SEO, by paying attention to the rules contained in each of these search engine guidelines, your website ranking will also be liked by search engines and will automatically optimize your website’s presence in search engines.

If you have difficulties or problems in optimizing SEO using White Hat techniques, then Best Links Building  as a digital marketing agency service can help you in developing and optimizing SEO according to the keywords you are targeting for your website. Immediately contact us to get this attractive offer.

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