The message of SEO as one of the digital marketing strategies is starting to be known and used by website owners (online businessmen). One of the SEO techniques used is link building.
Link building is an SEO strategy that aims to get links from other sites. The more other website links point to your website, the search engines will give a good assessment of your website.
However, did you know that doing link building should not be arbitrary? There are certain rules that all website owners must adhere to.
If you commit a violation, Google may penalize your website. Even Google can also take down your website from search results. Therefore, you need to know the correct link building practice.
In this article we will learn a few things about link building.
Link Building: What and How to Do It?
Link building is an SEO practice to get links from other websites that point to your website.
There are several reasons why a website gets backlinks, it could be because you are a business partner of the website, or because your website contains useful articles.
Link building is also known as “Backlink”. And you need to remember that Google judges backlinks by quality, not quantity.
Quality backlinks are backlinks that come from websites that are relevant, credible, and have stable traffic. Even though there is only one quality backlink, it will beat 100 non-quality backlinks.
In fact, websites that have a lot of backlinks from spamming websites can get penalized by Google. The website will reappear in search results until the backlink is removed from the website.
Therefore, the link building activities that you do must focus on finding high-quality backlinks.
Types of Link Building
Here are some types of link building that can produce quality backlinks and backlinks that should be avoided.
A. Natural Link Building
Natural link building is the best link building you can get. Many people will put your website link on your website.
This link building can occur when:
- Others include links to your content as a trusted source of information.
- Other people use your website as an additional source of their content (citing one of the content on your website).
- Conduct interviews with people related to your website.
- Include your website as an infographic or statistician.
- So, to get this type of link building, you have to create high-quality, interesting, updated, complete content, and provide benefits for many people.
B. Link Building Outreach
Link Building Outreach is link building that is done by contacting the website owner and asking them to post a link to your website.
The most common type of link building that is often practiced, especially websites that are new and do not have good popularity.
However, those you contact (other owners) may not immediately agree to install backlinks. You must be able to give a clear reason and the benefits they will get from the backlink.
You should also contact website owners who have the same topic as your website.
Usually link building outreach occurs when:
- You become a sponsor for a website, so your website is mentioned in its content as a donor or sponsor of an event.
- Press releases about the latest news related to your website or brand.
- And finally become Guest blogging, where you write articles to be published on other people’s websites. Then, enter a link to your website.
C. Wrong Link Building
Wrong link building is the wrong link building and you need to avoid it. As explained earlier, this type of link building will get sanctions from search engines.
Some backlinks that fall into this type are:
- Paid backlinks because Google strictly prohibits the practice of buying and selling backlinks.
- Spam in other people’s comments by entering your own website link.
- Spam in online forums intentionally creates topics/threads that contain lots of backlinks to their own website.
As a website owner, avoid these 3 activities to get more quality backlinks.
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Why is Link Building Important in SEO?
If it is related to the definition and purpose of link building itself, then the reason why link building is important in SEO is because the number of links to your website is one of the important ranking factors according to search engines.
That is, if you want to increase the ranking of your website then one of the things that must be done is how to get your website to get lots of links from other websites.
Not only a lot, the quality of the links obtained is also an important factor. If your website mostly gets backlinks from websites that contain spam, it will make your website rank worse in search engines.
How to do link building
There are 5 ways to do link building that can be implemented on all types of websites or come from various business sectors.
1. Create Quality Content
To get quality backlinks, you also need to create high-quality content and provide benefits to many people. There are several types of content that usually get a lot of backlinks.
- White papers
- Image gallery
To create quality content, we have learned in the previous article that discusses tips for writing quality content for SEO optimization, where there are 5 things to consider:
- Define content topics.
- Use the right keywords.
- Create catchy content titles.
- Create engaging content.
- Enter related links.
After creating content, directly contact websites that are relevant to your website. Ask them to link your content on their website. This is the first step to growing content popularity.
2. Guest Blogging
Guest blogging is link building that is done by becoming a guest on another website by writing articles to be published on that other website. Then insert a link to your own website.
Make sure the guest blogging you create is of good quality and not spamming. Because if the content is just spamming and violating Google rules. Then Google will give a penalty.
Be guest blogging on websites that are relevant to your website, and have stable traffic.
3. Share Content in Online Forums
To get backlinks, you can also share the content you created on one particular online forum.
Because when you join an online forum, you will find many people as forum members, especially if you can join a large forum, such as Quora
Quora can help you increase the number of content readers and website visits, because Quora is a forum that has various topics such as technology, culinary, sports, and other topics.
In addition to Quora, you can also join social media forums such as forums in Facebook groups or WhatsApp groups that are relevant to your website’s content topic or niche.
The following is an example of sharing content on a Facebook group.
4. Broken Link Building
Broken links are broken links that cannot be accessed by visitors or search engines.
And broken link building is a strategy that aims to help website owners fix existing broken links. How to? Of course by providing a link to your website.
For example, you find a broken link on a website, then you can create content that matches the broken link instead.
Still confused? In short, the broken link process is as follows:
You do research on relevant websites.
If you find a broken link, do you see if there is an article that discusses the broken link? If not, you can make a special article discussing the broken link (as long as it’s relevant).
Contact the website owner to replace the broken link with your website link.
5. Link Reclamation
Link reclamation is a strategy that aims to claim links that should be yours. This link building strategy is divided into several types.
A. Link 404
If there is a website that puts a link to your website, but the link leads to a page on your website that no longer exists or has been deleted. So a 404 error appears.
So here you can contact the website owner to replace the link with another page of your website.
B. Mention Without Link
Not infrequently there are people who mention (mention) the name of your website without providing a link. You can contact the website owner to provide a backlink when mentioning the name of your website.
C. Image Without Source Link
When using images on your website, many other websites may take pictures without your permission. And this is a copyright infringement.
Here you can take this opportunity, contact them to provide a link to your website in the caption (image source).
Things to Pay Attention to when Doing Link Building
There are some important rules that must be known to do link building. There are 3 main things to pay attention to, including:
A. Looks Natural or Natural
If you intentionally do link building, in theory you could say you’re trying to manipulate search engine rankings and of course search engines don’t like that.
However, if you wait passively for other websites to provide a link, it will take a long time to see the results. Then, what is the solution? Well, link building must be done naturally and naturally, if in a day you suddenly get thousands of backlinks, or the backlinks come from websites that are similar to anchor text, that’s all, then it’s arguably unnatural.
Do it gradually and do link building on quality websites so that link building on your website is liked by search engines.
B. Comes from a Quality Website
Getting lots of backlinks but coming from spam websites will be useless. Therefore, it is also necessary to pay attention to what kind of website your backlinks come from. The higher the quality of a website, the higher the value obtained in the eyes of search engines.
Well, there are several criteria to find out a quality website or not, including the following:
- Has a fairly high traffic.
- Activities and interactions on the website are quite good and always up to date.
- No spam elements.
- Contains quality content.
You can make sure of the points above before starting link building on your website in order to get quality backlinks.
C. Comes from a website with a similar topic
If your website contains the topic “web design tutorial” then it would be very good if you can get backlinks from websites with similar topics. For example, from websites about graphic design, from websites that tend to discuss web design, or from news portals that discuss web design trends.
The more backlinks that come from websites with similar topics, the more relevant your website will be in search engines.
And one of the main missions of search engines is to display the most relevant search results. Therefore, if you want your website to appear on the first page, it is very important to make your website relevant to the desired keywords, and get backlinks from websites that have similar topics.
So that’s a few things about link building, I hope this article helps you do link building. If you have trouble doing that, Best Links Building will help you get quality backlinks. we have a wide range of experience dealing with this. Try a free consultation with one of the our team, let’s contact us now