Private Blog Network is a network of websites created solely to get quality backlinks pointing to a major website with the aim of increasing the authority of that website in search.
The term Private Blog Network or PBN is closely related to Search Engine Optimization (SEO). And more specifically, it is closely related to backlinks.
What is PBN?
A Private Blog Network is a network of websites used to obtain backlinks in an effort to increase the ranking of one or more websites.
As I said before, this PBN is closely related to backlinks. For that, you must also know what backlinks are and the benefits of backlinks for your website.
What are Backlinks?
Backlinks are links from one website to another.
Backlinks are sought after by website owners because they can improve rankings in search engine results such as Google.
The following is data regarding the relationship of backlinks to the ranking of a website on search engines.
Benefits of Backlinks
From a study conducted by MatthewBarby, it is known how important backlinks are.
This study was conducted by taking a random sample of 100,000 keywords, and each of them had a minimum monthly search volume of 100 searches.
From these keywords, the top 10 results on page 1 of Google.com were extracted, resulting in a total of 1 million URLs. For each URL, data is collected regarding the SERP snippet (Accuranker source) and backlink data (Ahrefs), as well as various HTML elements of the page.
Here are the results.
From the graph above, it is clear that in general, websites that rank high on Google also have a high number of backlinks.
The Importance of Backlinks?
Backlinks are very important to rank on Google. And in 2016, Google confirmed that backlinks are one of the top three ranking factors, next to content and RankBrain.
These three factors are referred to as the three most important factors in the ranking factor, but Google does not explain further about the order of the three factors.
What are the Benefits of a Private Blog Network?
The benefit of Private Blog Network is getting quality and safe backlinks for your website. In addition, PBN can also be used as a business.
One thing that needs to be emphasized is, PBN is included in the practice of black hat SEO. This means that the technique is a technique that is prohibited by Google.
So if you want to apply this technique, then you must be prepared to bear the consequences. Generally this technique is avoided by corporate SEO practitioners.
Private Blog Network Including Black Hat SEO
In its documentation Google states that:
Any links intended to manipulate a site’s PageRank or ranking in Google search results may be considered part of a link scheme and violate Google’s Webmaster Guidelines.
This includes any behavior that manipulates links to your site or links out of your site.
From this statement, of course, we can conclude that the Private Blog Network is included in the link scheme activities. And that means technique is PROHIBITED.
Furthermore, Google re-emphasized its meaning by mentioning:
Buy or sell links. This includes exchanging money for links, or posts that contain links; exchange goods or services for links; or sending someone a “free” product in exchange for their post about the product that includes a link
PBNs are also included in link schemes or Google Link Schemes.
Disadvantages of Private Blog Network
Although it has several advantages, PBN also has some disadvantages.
Expensive. To build a PBN requires considerable costs and energy. So you should consider it carefully before deciding.
Risk. As has been explained that PBN is included in the practice of black hat SEO so it has a big enough risk.
As a marketer, you must know the PBN technique and its advantages and disadvantages. This technique has a high risk so you must be wise in using it.
If it is related to the definition and purpose of link building itself, then the reason why link building is important in SEO is because the number of links to your website is one of the important ranking factors according to search engines.
That is, if you want to increase the ranking of your website then one of the things that must be done is how to get your website to get lots of links from other websites.
Not only a lot, the quality of the links obtained is also an important factor. If your website mostly gets backlinks from websites that contain spam, it will make your website rank worse in search engines.
How to do link building
There are 5 ways to do link building that can be implemented on all types of websites or come from various business sectors.
1. Create Quality Content
To get quality backlinks, you also need to create high-quality content and provide benefits to many people. There are several types of content that usually get a lot of backlinks.
To create quality content, we have learned in the previous article that discusses tips for writing quality content for SEO optimization, where there are 5 things to consider:
Define content topics.
Use the right keywords.
Create catchy content titles.
Create engaging content.
Enter related links.
After creating content, directly contact websites that are relevant to your website. Ask them to link your content on their website. This is the first step to growing content popularity.
2. Guest Blogging
Guest blogging is link building that is done by becoming a guest on another website by writing articles to be published on that other website. Then insert a link to your own website.
Make sure the guest blogging you create is of good quality and not spamming. Because if the content is just spamming and violating Google rules. Then Google will give a penalty.
Be guest blogging on websites that are relevant to your website, and have stable traffic.
3. Share Content in Online Forums
To get backlinks, you can also share the content you created on one particular online forum.
Because when you join an online forum, you will find many people as forum members, especially if you can join a large forum, such as Quora
Quora can help you increase the number of content readers and website visits, because Quora is a forum that has various topics such as technology, culinary, sports, and other topics.
In addition to Quora, you can also join social media forums such as forums in Facebook groups or WhatsApp groups that are relevant to your website’s content topic or niche.
The following is an example of sharing content on a Facebook group.
4. Broken Link Building
Broken links are broken links that cannot be accessed by visitors or search engines.
And broken link building is a strategy that aims to help website owners fix existing broken links. How to? Of course by providing a link to your website.
For example, you find a broken link on a website, then you can create content that matches the broken link instead.
Still confused? In short, the broken link process is as follows:
You do research on relevant websites.
If you find a broken link, do you see if there is an article that discusses the broken link? If not, you can make a special article discussing the broken link (as long as it’s relevant).
Contact the website owner to replace the broken link with your website link.
5. Link Reclamation
Link reclamation is a strategy that aims to claim links that should be yours. This link building strategy is divided into several types.
A. Link 404
If there is a website that puts a link to your website, but the link leads to a page on your website that no longer exists or has been deleted. So a 404 error appears.
So here you can contact the website owner to replace the link with another page of your website.
B. Mention Without Link
Not infrequently there are people who mention (mention) the name of your website without providing a link. You can contact the website owner to provide a backlink when mentioning the name of your website.
C. Image Without Source Link
When using images on your website, many other websites may take pictures without your permission. And this is a copyright infringement.
Here you can take this opportunity, contact them to provide a link to your website in the caption (image source).
Things to Pay Attention to when Doing Link Building
There are some important rules that must be known to do link building. There are 3 main things to pay attention to, including:
A. Looks Natural or Natural
If you intentionally do link building, in theory you could say you’re trying to manipulate search engine rankings and of course search engines don’t like that.
However, if you wait passively for other websites to provide a link, it will take a long time to see the results. Then, what is the solution? Well, link building must be done naturally and naturally, if in a day you suddenly get thousands of backlinks, or the backlinks come from websites that are similar to anchor text, that’s all, then it’s arguably unnatural.
Do it gradually and do link building on quality websites so that link building on your website is liked by search engines.
B. Comes from a Quality Website
Getting lots of backlinks but coming from spam websites will be useless. Therefore, it is also necessary to pay attention to what kind of website your backlinks come from. The higher the quality of a website, the higher the value obtained in the eyes of search engines.
Well, there are several criteria to find out a quality website or not, including the following:
Has a fairly high traffic.
Activities and interactions on the website are quite good and always up to date.
No spam elements.
Contains quality content.
You can make sure of the points above before starting link building on your website in order to get quality backlinks.
C. Comes from a website with a similar topic
If your website contains the topic “web design tutorial” then it would be very good if you can get backlinks from websites with similar topics. For example, from websites about graphic design, from websites that tend to discuss web design, or from news portals that discuss web design trends.
The more backlinks that come from websites with similar topics, the more relevant your website will be in search engines.
And one of the main missions of search engines is to display the most relevant search results. Therefore, if you want your website to appear on the first page, it is very important to make your website relevant to the desired keywords, and get backlinks from websites that have similar topics.
So that’s a few things about link building, I hope this article helps you do link building. If you have trouble doing that, Best Links Building will help you get quality backlinks. we have a wide range of experience dealing with this. Try a free consultation with one of the our team, let’s contact us now
Difference between White Hat SEO and Black Hat SEO
To rank first in search engines is certainly the desire of every website owner. One way that is widely done is by optimizing SEO (Search Engine Optimization).
When optimizing SEO, you may have heard the terms “White Hat SEO” and “Black Hat SEO”. Basically, these two techniques have the same goal, namely to increase the ranking of a website so that it ranks first and is easily found by search engines.
Although they have the same goal, the techniques used are very different. Through the following explanation, you can see the difference between White Hat SEO and Black Hat SEO techniques.
Understanding White Hat SEO
White Hat SEO is an effort to improve website rankings on search engines while maintaining website integrity and complying with search engine regulations.
For example, by creating quality content, quality backlinks, or using keywords that are relevant to the content created.
This technique is the best step in SEO practice, because the technique used always follows the rules of the search engine and is in accordance with Google’s algorithm updates. The better White Hat SEO techniques you do, the easier it will be for you to get a good position in Google search results.
Understanding Black Hat SEO
While Black White SEO is an effort to increase the ranking of a website on search engines with techniques that are not in accordance with the rules set by search engines.
For example, using keywords excessively (keyword stuffing), copying other people’s content, or doing low-quality backlinks.
Maybe in the past this technique was widely used and helped your website appear easily on the first page of Google search results.
However, now Google has updated its algorithm by displaying the best results according to the needs of its users. And if a website continues to use this technique, then the website can be deindexed (removing the website from the SERP search engine results).
Therefore, as a website owner, it is very important for you to avoid Black Hat SEO techniques.
Difference between White Hat SEO and Black Hat SEO Techniques
From the above understanding, maybe you can already see an overview of the two SEO techniques. Below you can see the differences in SEO techniques used in White Hat SEO and Black Hat SEO.
White Hat SEO Techniques
There are 5 White Hat SEO techniques that you can do.
1. Create Quality Content
Quality content is able to attract many website visitors to read the content on your website. This will also make it easier for you to optimize SEO and increase website ratings on search engines.
There are 5 things you can do to create quality content:
Define content topics.
Use the right keywords
Create catchy content titles.
Create engaging content (content that offers a new perspective, a knowledge, something useful and inspiring).
Include related and relevant links to the content.
Well, the 5 tips above, have been discussed in the previous article about 5 tips for writing quality content for SEO optimization. There you can find ways to create interesting content titles, or how to create engaging content.
2. Do Keyword Research
To get the right keywords for your website, first you need to do keyword research first. Through keyword research, you can also find out what words or phrases are often searched for by website visitors.
And to do keyword research, there are several tools you can use, such as Ubersuggest, KWFinder, Wordtracker, Moz, or Google Suggest. You can read the previous article about 5 free keyword research tools to find out how to use each of these tools.
3. Pay Attention to Meta Tags
Meta tags are an SEO strategy that helps display websites on search results pages. Meta tags will tell search engines (Google) about the content on your website.
There are several types of meta tags that you need to pay attention to, including meta titles, meta descriptions, and meta keywords.
What are meta titles? meta descriptions? And meta keywords? Find the answer in the previous article regarding the meaning and types of meta tags for SEO. You can also find out how to create meta tags for your website.
4. Create Quality Backlinks
Website pages that have quality backlinks are very influential on ranking in the SERP. because Google will consider your website a trustworthy website.
Writing comments on other websites by leaving your website address is no longer recommended. So you can ask a quality website to link to your website.
This is much better than span links in the comments.
Also read: What are Backlinks?
5. Pay attention to website speed
To make your website in a good position, you also need to pay attention to the speed (speed) of your website. Website speed is usually indicated by how long the website loads when it is accessed.
When someone accesses your website with a long loading time, then the visitor is uncomfortable and doesn’t feel at home on your website for long.
Google says 53% of website visitors will leave a website that has a load time of more than three seconds. How long does it take to load your website? check using 3 tools to check website speed which we discussed in the previous article (Google PageSpeed Insights, GTMetrix, or Pingdom).
After checking the speed of the website, the tool will tell you about several things that can be done to increase the speed of your website.
In addition to the 5 White Hat SEO techniques above, you also need to do 10 On Page SEO techniques and 4 Off Page SEO techniques which also include the White Hat SEO section as an SEO optimization strategy for your website.
Black Hat SEO Techniques
And below are 4 Black Hat SEO techniques that you need to avoid.
1. Using keywords excessively
Keyword stuffing or excessive use of keywords is not allowed by search engines because it will be considered keyword spam. Usually people do this to increase search visibility with these keywords.
In fact, this method will make the content difficult to understand. No need to use excessive keywords, just use keywords in the title, URL structure, and some in the article content.
You can see an example below.
a. Examples of overuse of keywords
Promotion through social media can be done through Facebook. Promotion through social media can also be done through Instagram, Twitter and LinkedIn. The budget used to promote through social media is also predictable and not too large. So you can allocate your budget for other purposes by promoting through social media.
b. Examples of correct use of keywords.
Promotion through social media can be done through Facebook, Instagram, Twitter and LinkedIn. The budget used is also predictable and not too big. So you can allocate your budget for other purposes.
Now Based on the example above you can see the comparison of example 1 with example 2. Example 1 uses a lot of keywords so that it is long-winded and difficult to understand. While example 2 is simpler and easier for readers to understand.
2. Duplicate Content
Maybe you’ve gotten the exact same content on two or more different web pages when searching on a search engine. That is what is meant by duplicate content.
The impact of duplicate content is that your website will be considered a low-quality website by search engines and readers. That is also the reason why duplicate content is one of the Black Hat SEO techniques.
3. Creating Automated Content
To make it easier to create content, not a few website owners create content using tools automatically. Automatically generated content usually does not pay attention to the correctness of the information submitted.
In addition, website visitors will also have difficulty reading the content on your website. That is the reason why this technique should not be used.
4. Creating Fake Pages
Today, there are many websites that create pages filled with keywords to attract the attention of website visitors. But when that web page is clicked on, it redirects them to another page making it completely useless.
This technique is used to increase traffic on a site that is redirected and easily found by search engines. However, it does not provide any benefit to website visitors.
In addition to the 4 Black Hat SEO techniques above, there are also 7 other SEO techniques that are prohibited by Google, these 7 techniques have been studied in the previous article.
Now that’s the difference between White Hat SEO and Black Hat SEO, by paying attention to the rules contained in each of these search engine guidelines, your website ranking will also be liked by search engines and will automatically optimize your website’s presence in search engines.
If you have difficulties or problems in optimizing SEO using White Hat techniques, then Best Links Building as a digital marketing agency service can help you in developing and optimizing SEO according to the keywords you are targeting for your website. Immediately contact us to get this attractive offer.